Let’s be a force that brings development and equality to women worldwide by helping them realize their professional goals!

Women’s economic power is critical to the pressing recovery of the global economy. PepsiCo’s LatAm executives Paula Santilli and Mónica Bauer, together with business coach Marty Seldman, know that unleashing that power is not easy—women today face many challenges in their social, economic, and work environments. This is why with this book they aim to raise women’s self-confidence, by giving them the necessary tools to stimulate their personal and professional development. Their twelve rules will unlock women’s full potential …

IKEA, El Bulli, Apple, Bausch & Lomb, Coca-Cola... These are just a few of the brands that have “got it.” Every company that really stands out has this “certain something” in common. That being said, talking about something that does not have a name is tantamount to allowing that it may not exist. For this reason, the authors have named it; they call it a dream. Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any …

Enrique de la Madrid examines Mexico's comparative advantages, its growth potential and the challenges of the internal reforms promoted by President Enrique Peña Nieto.

Enrique de la Madrid Cordero analyses Mexico's economic growth over the last three decades and the historic opportunity for eliminating its barriers to growth and aspiring to becoming a developed country.

Foreword by Luis Videgaray Caso.

"Mexico is blessed with a wealth of strengths and comparative advantages, placing it among the countries with the highest growth potential in the twenty-first century. Furthermore, this country has achieved a series of fundamental goals over the years, clearly …

With this Guide you will know:

- What Incoterms 2010 are designed to do.

- How and when to use each Incoterm.

- The use of Incoterms with sale contracts, transport, insurance and letters of credit.

- Seller´s and Buyer´s obligations for each of 11 Incoterms.

- Graphics to better understand them.

- Examples of real export and import operations applied to Incoterms.

- Keys to the professional use of Incoterms.

Este libro quiere ser un homenaje a la memoria de Ángel García Sanz (Fuentelcésped [Burgos], 1946 - Segovia, 2014). La generosidad intelectual y el compromiso con su tierra seguramente sean los dos rasgos que mejor lo definen como académico. Licenciado en Filosofía y Letras por la Universidad de Salamanca (donde sería profesor interino en 1989-1991 de la naciente Facultad de Economía y Empresa) se doctoró en Historia por la Universidad Complutense de Madrid en 1973 con la tesis Desarrollo y crisis del Antiguo Régimen en Castilla la Vieja. Economía y sociedad en tierras de Segovia de 1500 a 1814
(Madrid, Akal, …

The world of video technologies is an exciting field due to the vast amount of systems and applications in which the video signal is critical. Nowadays, there are many amateur and professional activities and applications in which the practical knowledge of video signals, systems, processing, displaying and broadcasting is essential. Thus, many profiles demand training in video technologies. This manual is focused on the specific environment of events and conferences. That is why the manual deals with the video technologies used in conference rooms, concerts, theatre, AV performances, etc. The contents si presented in three levels of difficulty: basic, intermediate and …

Generating Talent: How to Put Intelligence to Work develops an innovative model that explains the generation of talent as intelligence acting in a way that is suitable, brilliant and efficient. It reveals how it is generated not only in individuals, but in organizations and societies as well.

«This is an optimistic book. Not optimistic with the slightly flaccid optimism of self-help books that promise us all that we can become instant millionaires, but optimistic because it describes how neuroscience shows our capacities to be even greater than previously thought.»
José Antonio Marina

Every year, countless studies are published which …

Many people aspire to be rich and have higher incomes.However, few achieve these goals, mostly because they lack the habits and financial education to increase money. For the author, achieving these objectives depends on the determination and mentality with which each person faces and modifies their reality. "There can be no economic growth without personal growth," says the author, who from his experience advises how to clarify the reasons for which everyone came to the world and how to transform those motivations into money. For him, a transcendent motivation in life and nurturing a mentality oriented to success are the …

Can you say so much in a such small space? Yes, you can, a tweet can. Tweets have revolutionized communication, they are influencing political, social, and entrepeneurial events around the globe, and it's just 280 characters. This book joins such a revolution by analyzing the economy and management. It does through the wisdom distilled in the Professor's tweets, where 30 years of experience in top managerial posts meet his academia research. 
He has posted more than 16000 tweets about the subject. He reflects about advice, good practices in economy, enterprise management, persons management, family business, strategy and organization, finances, operations and …

In the two-and-a-half years since the first edition appeared, events have unfolded as predicted. In 2005, the consensus among forecasters was that the boom in house prices would cool to an annual 2 or 3 percent rise over the following years. In fact, in keeping with the winner’s curse phase of the cycle described by the author, prices rose by more than 10 percent per annum in Britain. Harrison’s first book, The Power in the Land, predicted the early 1990s recession. Boom Bust, warned that investing in property is not always a safe bet, because the market is subject to …