Generating Talent: How to Put Intelligence to Work develops an innovative model that explains the generation of talent as intelligence acting in a way that is suitable, brilliant and efficient. It reveals how it is generated not only in individuals, but in organizations and societies as well.

«This is an optimistic book. Not optimistic with the slightly flaccid optimism of self-help books that promise us all that we can become instant millionaires, but optimistic because it describes how neuroscience shows our capacities to be even greater than previously thought.»
José Antonio Marina

Every year, countless studies are published which measure the talent contained in organizations, countries, and even entire economies. Unfortunately, in José Antonia Marina's opinion, all these studies contain errors in their approach. Talent is mentioned as though it were a rare and valuable gem that needs to be fought for. It doesn't matter if you are talking about the world of business or football: the important thing is to sign the best. The author argues that this old-fashioned idea, that a particular resource is like a cake we all must share, is the antithesis to a creative vision of intelligence, capable of invention and of amplifying our possibilities, our wealth and our talent.

José Antonio Marina offers us in Talent Generation tips on how to think better, feel better, make better decisions and implement them with more determination. This is the journey that the reader will take through this book.

Let’s be a force that brings development and equality to women worldwide by helping them realize their professional goals!

Women’s economic power is critical to the pressing recovery of the global economy. PepsiCo’s LatAm executives Paula Santilli and Mónica Bauer, together with business coach Marty Seldman, know that unleashing that power is not easy—women today face many challenges in their social, economic, and work environments. This is why with this book they aim to raise women’s self-confidence, by giving them the necessary tools to stimulate their personal and professional development. Their twelve rules will unlock women’s full potential by helping women better understand their power, feel comfortable using it, and not give it away.

The Twelve Rules

Study power

Detect to protect

Use your power; don’t give it away

Build and leverage your network

Know your buzz

Focus on the real scorecard

Promote yourself with sufficient boldness

Increase your value to the organization

Enhance your executive presence

Protect yourself from sabotage and marginalization

Develop healthy selfishness

Control your calendar and commitments

The rules are illustrated by inspiring stories from PepsiCo women associates all across the globe who have put these rules into practice. Prompts and activities help readers immediately start applying the rules to their current situation. The goal is not only to inspire women to reach their potential but also to empower other women along the way.