IKEA, El Bulli, Apple, Bausch & Lomb, Coca-Cola... These are just a few of the brands that have “got it.” Every company that really stands out has this “certain something” in common. That being said, talking about something that does not have a name is tantamount to allowing that it may not exist. For this reason, the authors have named it; they call it a dream. Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any …

Entrepreneurship continues to gain attention on a worldwide basis. It is the best way to renew society and to build a strong and diversified economy. Entrepreneurs follow a process: identify an opportunity, transform it into a business, stimulate it to grow. This is easier to say than to do it but, fortunately, over
the years a lot of knowlwedge has been created which facilitates the entrepreneurship process.
Entrepreneurial knowlegde includes unquestionable frameworks like the "business plan" but also builds on relevant frameworks from different business areas: valuing a company and measuring the creation of value, creating and motivating an appropiate team of …

The latest book by Jürgen Klaric focuses on how to successfully sell products and services. The method and techniques presented in this book come from various lab studies. They are also endorsed by anthropological and neuroscientific research.In this book, the author proves that the sales processes we commonly use are extremely exhausting and not very effective, mainly because we don't know how the mind works, even if we listen to people. A bestseller shortly after its launching, MINDCODE has become a commercial and sales model of companies such as General Motors, Movistar, Claro, SAB-Miller and Ikea.

Most people recognize that Arthur Andersen was a great Firm. For the authors,
it was perhaps the greatest. Its fulminating, unexpected and shameful
collapse, with the Enron case and ensuing disappearance from the market,
leaving a cloud of local professional firms, has left in the collective memory
a totally negative image, erasing any earlier merits as if they never existed.

Written by two former Arthur Andersen partners, this book recovers those
merits, the authentic "Andersen Culture", that did many well-done things for
many years, in many countries, with many satisfied clients. Vindicates to
bring back certain values and practices of the entrepreneurial model that made
of Arthur Andersen an …

NEW EDITION 2015 - This original classic rhyme, plus useful INTERACTIVE activities, such as story telling; reading and listening, support EFL teachers in implementing the kindergarten Curriculum, focusing on the story. Keep students motivated and broaden their use of english while expanding course book contents.They will enjoy it! 

Topics: Shapes (circle, square, triangle, ellipses); parts of the face; locations ( left, middle, right); prepositions (in, on, under); initial sound “S”; Beginning letter “S”; uppercase letter “S”; lowercase letter “s”; vocabulary on the rhyme. 

Activities: Singing songs; saying rhymes; colouring; phonics practice; letter sound association; picture dictation; listening comprehension; arts & crafts, read alouds, …

Generating Talent: How to Put Intelligence to Work develops an innovative model that explains the generation of talent as intelligence acting in a way that is suitable, brilliant and efficient. It reveals how it is generated not only in individuals, but in organizations and societies as well.

«This is an optimistic book. Not optimistic with the slightly flaccid optimism of self-help books that promise us all that we can become instant millionaires, but optimistic because it describes how neuroscience shows our capacities to be even greater than previously thought.»
José Antonio Marina

Every year, countless studies are published which …

Let’s be a force that brings development and equality to women worldwide by helping them realize their professional goals!

Women’s economic power is critical to the pressing recovery of the global economy. PepsiCo’s LatAm executives Paula Santilli and Mónica Bauer, together with business coach Marty Seldman, know that unleashing that power is not easy—women today face many challenges in their social, economic, and work environments. This is why with this book they aim to raise women’s self-confidence, by giving them the necessary tools to stimulate their personal and professional development. Their twelve rules will unlock women’s full potential …