Let’s be a force that brings development and equality to women worldwide by helping them realize their professional goals!

Women’s economic power is critical to the pressing recovery of the global economy. PepsiCo’s LatAm executives Paula Santilli and Mónica Bauer, together with business coach Marty Seldman, know that unleashing that power is not easy—women today face many challenges in their social, economic, and work environments. This is why with this book they aim to raise women’s self-confidence, by giving them the necessary tools to stimulate their personal and professional development. Their twelve rules will unlock women’s full potential by helping women better understand their power, feel comfortable using it, and not give it away.

The Twelve Rules

Study power

Detect to protect

Use your power; don’t give it away

Build and leverage your network

Know your buzz

Focus on the real scorecard

Promote yourself with sufficient boldness

Increase your value to the organization

Enhance your executive presence

Protect yourself from sabotage and marginalization

Develop healthy selfishness

Control your calendar and commitments

The rules are illustrated by inspiring stories from PepsiCo women associates all across the globe who have put these rules into practice. Prompts and activities help readers immediately start applying the rules to their current situation. The goal is not only to inspire women to reach their potential but also to empower other women along the way.

«You shall not kill, son, you shall not kill, because no man can be the same after taking another man's life.»

Fernando, a young literary editor and the son of a persecuted Spanish Republican, decides to flee a Spain battered by the Civil War. His friends, Catalina and Eulogio, escaping their own circumstances, join him in the adventure. The three young friends live a great story of unwavering friendship and loyalty which takes them on a journey through Second World War Alexandria, occupied Paris, Lisbon, Prague, Boston and Chile.

An ode to friendship

Fernando, Catalina and Eulogio have grown together in a Madrid neighborhood close to the Encarnación convent. The Spanish Civil War has just ended and the young trio try to recover from the impact it had on their lives and those of their families.

Fernando lives with his mother, Isabel, awaiting his father's liberation -incarcerated because of his Republican ideals-, hoping for an absolution that never arrives.

Catalina lives on the same street. Her family has come to ruins during the Civil War and in order to confront their debts, her father plans to marry her to a man she despises. Eulogio is the one whose war losses are greatest. His father died in combat and he himself returned from war a cripple after a heroic act which saved Marvin's life, a young American who arrived in Spain in 1936 to study literature, and when war broke, decided to stay and portray the pain of conflict in a celebrated poem anthology.

The future's perspectives look grimmer each day for the three friends. They decide to unite their destinies and embark on a new life away from Madrid to save the little that they have left.

¡Atrévete a practicar las cuatro posiciones mentales para cambiar el mundo!

Haz uso de tu pensamiento creativo y descubre soluciones para tu vida personal y tus negocios, a través de cuatro posiciones mentales.

De Jorge Cuevas, autor de los bestsellers El Buscalocos y Liderazgo quántico, así como de la app digital Tu coach para innovar, que guía a personas y equipos a salirse de la caja.

En el Kamasutra de la sexualidad se requiere una flexibilidad física fuera de serie, pero yo no alcanzo a hacer ni la mitad de las posiciones. Lo bueno es que en El Kamasutra de la innovación no necesitarás una gran flexibilidad física, sino mental, porque llegarás a soluciones que nunca antes te habías imaginado.

Cuando compré por primera vez un volumen del Kamasutra de la sexualidad, no leía tres páginas cuando ya estaba ansioso por encontrar a alguien con quien practicar, y eso mismo me gustaría que te sucediera: que siempre estés con ganas de cerrar este libro para aplicar lo aprendido en las situaciones de tu vida personal y de negocios donde pretendas transformar la realidad.

Divertido, irreverente y práctico al mismo tiempo, Jorge Cuevas, el Buscalocos, nos ayuda a aumentar nuestra inteligencia innovadora a través de cuatro posiciones mentales. Un libro sorprendentemente útil en la era más rápida de la historia de la humanidad, donde el pensamiento divergente y creativo se ha convertido en el principal diferenciador.

www.inteligenciainnovadora.com

A reflection on the fragile banking sector nowadays and the possibility of progressing towards a system of public and safe money, issued by the Central Bank.

Miguel A. Fernández Ordóñez introduces his text with a quote from Mervyn King, former governor of the Bank of England: «Among all ways of organizing the banking system, the one that we have today is the worst.»

Ordóñez shares his opinion and he proposes a radical change within the banking system: a Central Bank which would be the only one authorized to create money. His reform would allow families and companies to deposit their money in the Central Bank, something that exclusively private banks do today. Thus, only real money would be employed, far away from the «fictive money» or «promise to give back money» that we are used to nowadays. Fernández Ordóñez claims that by doing so, financial and economic crises could be avoided, such as the one which Spain suffered from2008 onwards. Banks would not need to be rescued with huge amounts of public money. Through this new model that the author proposes, everything would be reformulated: the Central Bank would be an autonomous system, far from the control of political powers, and private banks would transform into very different companies. The Government would not be in need of investing public money to save banks, and the society would head towards a more equal and safe economic system.

Generating Talent: How to Put Intelligence to Work develops an innovative model that explains the generation of talent as intelligence acting in a way that is suitable, brilliant and efficient. It reveals how it is generated not only in individuals, but in organizations and societies as well.

«This is an optimistic book. Not optimistic with the slightly flaccid optimism of self-help books that promise us all that we can become instant millionaires, but optimistic because it describes how neuroscience shows our capacities to be even greater than previously thought.»
José Antonio Marina

Every year, countless studies are published which measure the talent contained in organizations, countries, and even entire economies. Unfortunately, in José Antonia Marina's opinion, all these studies contain errors in their approach. Talent is mentioned as though it were a rare and valuable gem that needs to be fought for. It doesn't matter if you are talking about the world of business or football: the important thing is to sign the best. The author argues that this old-fashioned idea, that a particular resource is like a cake we all must share, is the antithesis to a creative vision of intelligence, capable of invention and of amplifying our possibilities, our wealth and our talent.

José Antonio Marina offers us in Talent Generation tips on how to think better, feel better, make better decisions and implement them with more determination. This is the journey that the reader will take through this book.

Enrique de la Madrid examines Mexico's comparative advantages, its growth potential and the challenges of the internal reforms promoted by President Enrique Peña Nieto.

Enrique de la Madrid Cordero analyses Mexico's economic growth over the last three decades and the historic opportunity for eliminating its barriers to growth and aspiring to becoming a developed country.

Foreword by Luis Videgaray Caso.

"Mexico is blessed with a wealth of strengths and comparative advantages, placing it among the countries with the highest growth potential in the twenty-first century. Furthermore, this country has achieved a series of fundamental goals over the years, clearly shown by indicators on education, health, employment, housing and infrastructure, to name only a few.

However, despite its strengths and achievements, Mexico's economic growth over the last three decades has been inconsistent and unspectacular; especially considering its potential and the need to end the poverty lived by almost half of all Mexicans.

Three elements have caused Mexico's low economic growth: a lack of financial penetration, a shortfall in economic competition and low productivity. These elements have also led to the country's inadequate and unequal distribution of wealth.

Today, a favorable international context and a process of profound internal reforms promoted by President Enrique Peña Nieto within the "Pacto por México", Mexico is on the brink of a historic opportunity for eliminating its barriers to growth and aspiring to becoming a developed country within this generation."

Enrique de la Madrid

Can you imagine a future where everyone has given up sleeping?

From the creator of the television series Red Band Society and author of the international bestseller The Yellow World comes this uniquely special novel.

What if I could reveal your secrets with just a glance? And what if I could feel with your heart just by looking at you? And what if --in a single moment-- I could know that we were made for each other? Marcos has just lost his mother, a famous dancer who taught him everything, and he decides that his world can never be the same without her. Just as he is about to make a radical change, a phone call turns his world upside down.

Albert Espinosa has a peculiar talent for generating immediate congeniality around him, for shifting people's moods toward the positive and for reconciling them with themselves and the world, when needed.

Reviews:
«Albert Espinosa lives exclusively in his imagination. He uses it to write, to direct plays and films and to act. His sense of humour is as special as his way of living. An optimism as contagious as a cold.»
Teresa Cendrós, El Periódico

«If there's one ability Espinosa has had in all of his multifactorial creations it's his capacity to stand in other people's shoes. Empathy is his strength.»
Núria Escur, La Vanguardia

«Speaking with Albert teaches me many new things, such as "it is not sad to die" and that what is sad is not living, not to live it all (...). He knows what he's talking about and knows how to tell it, and that's why his works help us to live.»
Víctor M. Amela, La Vanguardia

«Espinosa says what he thinks and feels, taking out any feeling from his closet in the same manner he sticks out his leg. He knows he is alive because of a miracle and that life is a short miracle. How I like this guy. His life, his theatre, his gambles, humour and his courage. There's no one else like him.»

Marcos Ordóñez, El País

«A militant of life, an engineer of art.»

Elena Pita, El Mundo

«Armoured in the face of pessimism, Everything You and I Could Have Been If We Weren't You and I shines with the positive outlook that that the author projects on everything he does.»

Belén Guinart, El País

«Everything You and I Could Have Been If We Weren't You and I presents a fast, direct, uninhibited, almost gestural style, which is a machine of empathy for the reader and is not devoid of humour.»
El Correo Español

With a comic outlook on life and a purely passionate and earnest trace, Agustina Guerrero takes us into the personal universe of a thirty-year-old woman in a striped t-shirt whose take on the world will bring out a smile in anyone.

The Volatile Diaries started out as an autobiographical blog in 2011 and in only a few months the Volatile, its main character, got thousands of followers and became an immediate success on the social networks.

Nowadays, she's got over 400,000 followers on Facebook and her stories are compiled in this book that also offers tons of unpublished material.

Reading The Volatile Diaries is like having in ink on paper a bunch of everyday situations so familiar that we even forget they happen to us all the time. With her pen, her alter ego and a lot of humor, Agustina Guerrero gives a nod to our bad habits and embarrassing situations: the Volatile is always there to make fun of theroutine and entertain us with her complicity and wits.

With a comic outlook on life and a purely passionate and earnest trace, Agustina Guerrero takes us into the personal universe of a thirty-year-old woman in a striped t-shirt whose take on the world will bring out a smile in anyone.

The Volatile Diaries started out as an autobiographical blog in 2011 and in only a few months the Volatile, its main character, got thousands of followers and became an immediate success on the social networks.

Nowadays, she's got over 400,000 followers on Facebook and her stories are compiled in this book that also offers tons of unpublished material.

Reading The Volatile Diaries is like having in ink on paper a bunch of everyday situations so familiar that we even forget they happen to us all the time. With her pen, her alter ego and a lot of humor, Agustina Guerrero gives a nod to our bad habits and embarrassing situations: the Volatile is always there to make fun of theroutine and entertain us with her complicity and wits.

The gripping story of two families struggling to overcome their own destinies.

A mosaic of treachery and revenge, of possible and impossible loves, and of the great adventure that is living and surviving in a land marked by intolerance and outrage.

Marian Miller, an NGO aid worker, is asked to write a report on illegal Jewish settlements on Palestinian territories. In order to do so, she wants to make sure she understands both sides of the story. Marian arranges a meeting in Israel with Ezekiel Zucker, an elderly man who, like many others, has a lot to tell and also, a secret to hide. Ezekiel will narrate his story as if it were a massive jigsaw puzzle with many complex pieces and Marian will tell him the version she's familiar with: the Arab one.

At the twilight of the 19th century, the Zuckers are banned from their homeland of Russia because they are Jewish. After undergoing unspeakable horrors and injustices under the tsar's rule, they set out for the Promised Land and buy land owned by the Ziads, an Arab family headed by a man named Ahmed. The two men, Ahmed Ziad and Samuel Zucker, will establish a strong bond, a friendship that can overcome religious and political differences and that will continue on for generations.

This riveting family saga that culminates in 1948 is not only Julia Navarro's best and most ambitious novel yet, it's a tale filled with real people taking responsibility for their own destinies by following their dreams and fighting for their lives. An unforgettable novel that, like all of history's greatest books, conceals many novels within.