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Brands That Dream
Brands That Dream
Elisenda Serra Masip, Xavier Oliver Conti

IKEA, El Bulli, Apple, Bausch & Lomb, Coca-Cola... These are just a few of the brands that have “got it.” Every company that really stands out has this “certain something” in common. That being said, talking about something that does not have a name is tantamount to allowing that it may not exist. For this reason, the authors have named it; they call it a dream. Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any …

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8.650 CLP eBook EPUB
The Perfect Pass
The Perfect Pass
Ed Weenk
In a few words, the objective of the book is to provide some simple and easy

to understand reflections that anyone in an organisation can apply in a

reasonably short timeframe, allowing them quickly to get a good understanding

of the _big picture_ of an organisation and the direction it wants to go.

Having established this broader vision, we can then evaluate if it's actually

fit for getting there in the best possible way, in terms of internal

_alignment_ and _coherence_ of people, infrastructure and processes.
6.729 CLP eBook EPUB
The Legacy of Arthur Andersen
The Legacy of Arthur Andersen
Carmelo Canales, Francisco López Martínez

Most people recognize that Arthur Andersen was a great Firm. For the authors,
it was perhaps the greatest. Its fulminating, unexpected and shameful
collapse, with the Enron case and ensuing disappearance from the market,
leaving a cloud of local professional firms, has left in the collective memory
a totally negative image, erasing any earlier merits as if they never existed.

Written by two former Arthur Andersen partners, this book recovers those
merits, the authentic "Andersen Culture", that did many well-done things for
many years, in many countries, with many satisfied clients. Vindicates to
bring back certain values and practices of the entrepreneurial model that made
of Arthur Andersen an …

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8.650 CLP eBook EPUB
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