In this gripping narrative, Dr. Daniel William Lawrence explores humanity’s troubled relationship with truth, from the propaganda tactics of King Sargon of Akkadia to the sophistication of present day hyper-targeted political advertising on social media. Spanning thousands of years of human history, Dr. Lawrence urges us to fight against disinformation and wrest back control of our minds using the critical toolbox of rhetoric: the ancient, lost art of persuasion laid down long ago by Socrates, Plato, and Aristotle. From the first known author, the High Priestess Enheduanna, to the modern-day developments of social media and algorithmic and procedural communication and …

This book shows the world of feelings of the affected person. Selva captures it finely in its pages and tells it chronologically from the most incipient steps in the reception of a diagnosis to the full assumption of a reality.To be able to access this knowledge is a jewel not to be missed by anyone interested in Lewy Body Disease: professionals, people affected, carers. But this is not the greatest achievement of the writing; the book manages to pierce the layer of general ignorance on the subject, allowing to know, raise awareness and assume the existence of this disease, unknown …

Author Robert Francis has been diagnosed with paranoid schizophrenia for longer than a quarter century. Over the many years, Robert has been intimately familiar with the commonly tempered expectations and diminished hopes for those living with schizophrenia to live a full and abundant life, similar to others. In his now third book on living with schizophrenia, Robert was driven to literary action, to flip the schizophrenia narrative from one of abundant deficits to one of abundant strengths. In A Strength’s Perspective; Life Lessons Learned from Living with Schizophrenia, Robert details personal strengths and life lessons learned from living with schizophrenia …

LESSONS ON LEADERSHIP AND POWER TO WIN THE SECOND HALF OF THE GAME.One never knows when you are going to find your true vocation, but if there is one thing I have learned, it is to not accept things as they are presented to us and to always be open. This is like love; it is a vibration you only feel in your heart. We should never resign ourselves to living without love or not finding our vocation. They are out there, waiting for us. It is about finding them. They are our what for.This book is about the mysterious …

Our society and culture is the one that dehumanizes women and devalues their quality, and causes them to think they are less human when it comes to female-gender. Women are always given a negative identity and treated less than humans in so many parts of the world. It will be an impossible task to try to list the amount of women that have been abused and murdered in our world today. Women are always seen as an instrument of abuse to be used and abandoned. Coming to our undeveloped society, where culture has discriminated against women and caused their rights …

Hasta la proliferación de los populismos de derechas, los regímenes que corrompían las reglas democráticas para anular a la oposición y perpetuarse en el poder tenían fundamentalmente signo marxista. Pero el nuevo antiliberalismo nacionalista y ultraconservador, bajo la bandera de la «batalla cultural», le ha arrebatado al chavismo y al socialismo el monopolio del despotismo.El conocido ensayista José Benegas, curtido en la lucha contra los populismos latinoamericanos, desarrolla en este libro la tesis de que el tradicional eje izquierda/derecha ya no permite comprender el actual momento político. Ambos bandos comparten el gusto por los caudillos que destruyen las instituciones, y …

"Daily fast-pace does not always allow us to stop and think about the direction of the educational task. However, the goal cannot be to return to "normalcy" because many children did not find it useful. We have to reimagine education as some - thing better than what it used to be. This book is an invitation to do so". Arne Duncan, former U.S. secretary of Education in the Obama administration "31 candid interviews with expert sources from all over the world. Decades of experience: Porres conducts a global cho - rus of voices that places children back at the center …

Entering school, in order to pursue early childhood education from 3 to 6 years old, constitutes a key moment in the child's life. The little one is usually excited and proud to enter the "elder's court", although this is not always the case and there may be some situations that parents must control. In any case, to avoid possible problems at this stage, the child always needs to feel close to his parents. At three years of age, and even earlier, it is convenient for him to begin to adapt to new situations: he will have to discover that his …

The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below.

Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly …