Generating Talent: How to Put Intelligence to Work develops an innovative model that explains the generation of talent as intelligence acting in a way that is suitable, brilliant and efficient. It reveals how it is generated not only in individuals, but in organizations and societies as well.

«This is an optimistic book. Not optimistic with the slightly flaccid optimism of self-help books that promise us all that we can become instant millionaires, but optimistic because it describes how neuroscience shows our capacities to be even greater than previously thought.»
José Antonio Marina

Every year, countless studies are published which measure the talent contained in organizations, countries, and even entire economies. Unfortunately, in José Antonia Marina's opinion, all these studies contain errors in their approach. Talent is mentioned as though it were a rare and valuable gem that needs to be fought for. It doesn't matter if you are talking about the world of business or football: the important thing is to sign the best. The author argues that this old-fashioned idea, that a particular resource is like a cake we all must share, is the antithesis to a creative vision of intelligence, capable of invention and of amplifying our possibilities, our wealth and our talent.

José Antonio Marina offers us in Talent Generation tips on how to think better, feel better, make better decisions and implement them with more determination. This is the journey that the reader will take through this book.

Enrique de la Madrid examines Mexico's comparative advantages, its growth potential and the challenges of the internal reforms promoted by President Enrique Peña Nieto.

Enrique de la Madrid Cordero analyses Mexico's economic growth over the last three decades and the historic opportunity for eliminating its barriers to growth and aspiring to becoming a developed country.

Foreword by Luis Videgaray Caso.

"Mexico is blessed with a wealth of strengths and comparative advantages, placing it among the countries with the highest growth potential in the twenty-first century. Furthermore, this country has achieved a series of fundamental goals over the years, clearly shown by indicators on education, health, employment, housing and infrastructure, to name only a few.

However, despite its strengths and achievements, Mexico's economic growth over the last three decades has been inconsistent and unspectacular; especially considering its potential and the need to end the poverty lived by almost half of all Mexicans.

Three elements have caused Mexico's low economic growth: a lack of financial penetration, a shortfall in economic competition and low productivity. These elements have also led to the country's inadequate and unequal distribution of wealth.

Today, a favorable international context and a process of profound internal reforms promoted by President Enrique Peña Nieto within the "Pacto por México", Mexico is on the brink of a historic opportunity for eliminating its barriers to growth and aspiring to becoming a developed country within this generation."

Enrique de la Madrid