The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below.

Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly …

Keys to 'An Intermediate Course in English for Computing' provides the answer key to the textbook An Intermediate Course in English for Computing, also published by Editorial Universidad Politécnica de Valencia (Ref. 2006914). This booklet is aimed at students using the above mentioned textbook who wish to work on the course material on their own. It may also be used to complement classroom work, assisting students in their private study of some of the activities included in the textbook, in a more autonomous approach to learning. This booklet is organized in two sections. The first one presents the solutions to …

The usual daily stress of modern living means adults, and very often even adolescents, adopt tensed-up and faulty postures, which have a particularly negative effect on the horse. Here is a modern riding manual with a completely new training concept specifically designed to counteract the problem: * A perfect loosening-up programme, with relaxes and eases. * Complex rider’s movements are separated into individual movements for ease of practice. * These swinging circles can be practised in day-to-day situations as well on the physio-ball – the substitute horse. Erika Prockl is a teacher in further education and a certified riding instructor. …

* Younger children can also do gymnastics without getting bored, as long as parents, teachers, babysitters or siblings are involved and become their monitors. * It can be started at home, but if the weather is fine, it can also be done outdoors, preferably in a meadow or on the beach. The desire to play, which is never lacking in children, will do the rest. * This book offers you many useful tips and a host of games designed to develop children's motor potential and stimulate their imagination, imitation skills, balance, coordination, etc. * Each exercise is explained in detail …

A Brief History of Real Madrid told by a soccer-loving philosopherWhat kind of determination drives Real Madrid to be the best of the best year after year, and to achieve it with unusual frequency? How do you explain that it has been the most successful club on the world for a century and more? Maybe taking prestige so seriously increments the amount of expertise, since one of the substantial advantages of sport over any other competitive activity is that it does not banish the magnetism of war, in fact it is tamed by the rule of fair play. Maybe it's …

Published by Pensodromo 21 -  Androgynous 21 Collection
The Secret Sex of Money throws the spotlight on female forms of dependence such as Money, Sex, Power and Subordination. As has always been the case, economic independence is no guarantee of a woman’s autonomy. This book offers a lucid analysis of money from the Western perspective of relationships between women and men in the context of a patriarchal culture; relationships that are sometimes governed by power and domination, even in the innermost recesses of our daily lives. Clara Coria denounces the discrimination that women face in their acquisition, management and production …

The history of Barça through its most emblematic objects as never before seen.Barça's Treasures explains and illustrates the basic facts of the history of FC Barcelona, through facsimile reproductions of exceptional objects from the club's history. It breaks with the traditional book format to allow the reader to hold these great treasures -which are an intimate part of the club's history- in a unique way. These important objects will make reading this work a unique experience.Reproductions of commemorative posters, tickets to memorable matches and finals, fold-out pages of the most emblematic shirts, stickers of the greatest players, the evolution of the …

The emerging field of psychosocial studies signifies a confluence of


disciplines for whom the fantasies, repressions and cultural practices


underlying national identity represents a crucial research focus. This book


presents a psychosocial portrayal of Brazil's arrival on the international


stage in the economic boom of the run-up to its hosting of the 2014 World Cup


and the 2016 Olympic Games. This former Portuguese colony is a country of


contradictions in need of a new image; a nation that needs to be able to both


love and sell itself in today's neo-liberal reality. It argues that a


contemporary representation of Brazilian subjectivity is best enabled through


an interdisciplinary perspective. Five …

Este libro reúne las comunicaciones del Congreso MILID Week 2012 celebrado en la Universidad Autónoma de Barcelona del 22 al 25 de mayo de 2012. El libro contiene los textos debatidos en conferencias, seminarios y debates celebrados durante la MILID Week 2012 y 2013. Cada texto trata sobre media literacy, sus estrategias, debates y buenas prácticas. MILID Week está promovida por UNITWIN Cooperation Programme on Media and Information Literacy and Intercultural Dialogue (UNESCO-United Nations Alliance of Civilizations). El programa está desarrollado por ocho universidades de todos los continentes, y organizado por el Gabinete de Comunicación y Educación de la Universidad …

Central temperature variance is a common phenomenon, including in experienced swimmers, and it is an important medical concern in winter swimming events. Up to this moment only limited studies of these swimmers in endurance disciplines exist, and these studies provide a phenomena of discrepancies between the recommendations about which would be the optimal body composition they should possess to be capable of keeping their central temperature and do not decrease their performance. With the aim of providing a different approach about this topic, this work goes deep into this scenario to try to understand the implications of this event. An …

“Mi nombre es Mario Teresano. Desde mi adolescencia he sido un gran apasionado del culturismo y el fitness, deporte que desde entonces se ha convertido en mi estilo de vida. Consultado en innumerables oportunidades sobre cómo entrenar y llevar adelante una correcta nutrición sin grandes complicaciones y privaciones, he desarrollado el Sistema 3.

El libro tiene como objetivo enseñarte a llevar un estilo de vida equilibrado, para que mantenerse en forma y con salud no tenga que ser algo tedioso ni suponer privaciones de todo tipo. Un sistema fácil de seguir por cualquier persona indistintamente de su edad, profesión u obligaciones …